Directory
Submissions - Yahoo! - DMOZ (The Open Directory
aka ODP) - Zeal
Along with optimizing key pages of a Web site for
high rankings in the spidering search engines, it's
usually necessary to create individual directory
descriptions and submit them to the major Internet
directories. Search directories are becoming just
as important, if not more important, than search
engines.
Some
Web sites do not lend themselves to being rewritten
or redesigned as necessary to achieve high rankings
in the spidering search engines. Examples would
be highly graphical or Flash sites. However, when
submitted carefully and correctly, these sites can
still achieve high rankings in the major directories
such as Yahoo!, Zeal and DMOZ.
Do it right the first time!
Once a site is listed in the major directories,
it can be very difficult to change the listing for
a more favorable one. Because of this, it's crucial
for all Web sites to be submitted to these directories
by carefully following each directory's varying
submission rules. HighRankings.com has years of
experience submitting to Internet directories, and
knows how to carefully craft directory descriptions
that utilize your important keyphrases. Our descriptions
have less chance of receiving unfavorable editing
by directory editors, because we understand each
directory's submission criteria. Where necessary,
we've been very successful at appealing unfavorable
descriptions at Yahoo! and DMOZ.
Directory
submissions vary in price and can be utilized alone
or in tandem with our traditional search engine
optimization services.
Directory
submissions include:
Keyphrase
research to find the most appropriate keyphrases
for your site;
Carefully crafted directory descriptions utilizing
your most important keyphrases and geared toward
each directory's specified criteria;
Category research to ensure your site is submitted
to the most appropriate category in each directory.
Express Submit fees (if desired) are charged by
the directories themselves, will be billed in addition
to our fees. Currently, for commercial sites, Express
Submit fees are necessary to be listed in Yahoo!
($299 per year). We can also submit your non-commercial
pages to Yahoo! with no registration fees, however,
where your budget allows, express submissions are
recommended.
Please
note that we no longer submit to LookSmart, as
they have changed business models and are now
a pay-per-click ad agency as opposed to a true
directory. We don't know what other changes are
in store for them in the future, nor do we personally
trust them to provide the product/service that
they state they will provide on their Web site.
In the past, they have changed their Terms of
Service at will, and it appears that there is
nothing stopping them from doing so again in the
future. We feel that there are too many unknown
factors regarding this particular company, and
therefore any small benefit a listing with them
may have provided in the past, has now been negated.
For many sites we are able to submit a non-commercial
page of your site to the Zeal directory, which
can get you a listing in all of the places that
LookSmart listings appear -- without paying a
pay-per-click fee.
Contact
us for more information, a brochure or an initial
consultation on search engine positioning, ranking
and optimization by either:
