SEARCH ENGINES AND WEBSITE SEARCH ENGINE OPTIMIZATION IMPORTANT?
In the recent Georgia Tech Internet User Survey, respondents
were asked how they find information on the Internet. A
full 82% said they used the major search engines.
These numbers do not include statistics about people that
use directories such as Yahoo or ODP to find information.
As we see, the facts speak for themselves, Search Engines
Cannot be ignored, But a website which is not geared to accomodate
search engines will be.
ARE THE MAJOR SEARCH ENGINES?
Since search engines are important, the more search engines
our site is on, the better, right? Well, not exactly. Over
90% of this flood of people looking for information on websites
come through a handful of search engines. The important ones
(technically a directory, it has a built-in search engine)
are literally hundreds of other search engines, but these
are the ones that require special effort to attain those top
rankings for your keyword phrases.
MUCH TRAFFIC SHOULD I EXPECT FROM SEARCH ENGINES?
Of course, it depends on your site and what keywords people
will use to find you. But we've seen a top ten placement for
a keyword literally double a website's traffic overnight.
The key is to pick your keywords wisely and then achieve at
least top 30 (and preferably top 10) rankings on these all
important search engines for these keywords.
POSITION WEBSITES ON SEARCH ENGINES?
Search Engine Optimization is an involved and intensive process
under which a website is actively enhanced in order to improve
its rankings on search engines for keywords and phrases.
Each search engine has different methods it follows in order
to determine which sites will rank well for specific keywords
and search phrases. We enhance each page on your site, as
well as develop keyword rich content for the entire website,
creating your web solution. We make sure all of your pages
have these keywords in the required key places and frequency
as well as all other necessary code, image and layout optimizations
so they will rank competitively on search engines.
the content, images, files and pages have been properly optimized
and analyzed to ensure optimal results. We begin to actively
submit your new web solution to human-managed directories
such as Yahoo and the Open Directory Project (ODP). Alongside
directories, we submit and entice search engines to visit,
index and list your web solution according to your needs.
we manually submit your web solution to the search engines
in a condensed period of time. We do not submit your website
using automatic submission tools as these more often than
not, will get your website black listed with most search engines.
Each Search Engine has its own guidelines, methodologies,
technologies and rules to indexing. We take the time to know
and understand these rules and rein them to your advantage.
After the initial submission stage is complete we begin to
monitor the website, its ranking and visits and adjust each
page as needed as well as resubmit the web solution to realize
optimal results in minimal time. This process is revisited
periodically to ensure constant results.